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Azure offers two similar but distinct services to allow virtual network (VNet) resources to privately connect to other Azure services.  Azure VNet Service Endpoints and Azure Private Endpoints (powered by Azure Private Link) both promote network security by allowing VNet traffic to communicate with service resources without going over the internet, but there are some differences. This three-part blog series goes into detail about both services.


  • In part 1 of this series, we looked at service endpoints.
  • In part 2, we went over Private Link and private endpoints.
  • In part 3 (this part!), we'll compare and contrast the two and explain when to use which.


Ready to learn more about service endpoints and private endpoints? Let's jump in!

What are service endpoints and private endpoints?

First, a quick recap if you haven't read the previous two blog posts:


A service endpoint allows virtual network resources to use private IP addresses to connect to an Azure service's public endpoint, extending the identity of the virtual network to the target resource. This means traffic flows to the service resource over the Azure backbone network instead of over the internet.


Below, the virtual machine has the private IP address but can access the storage account over a service endpoint. Note that on-premises traffic cannot use service endpoints, and must go over the internet to access the storage account.

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A Private Link private endpoint allows virtual network resources to privately connect to other resources as if they were part of the same network, effectively bringing the target resources into the VNet and carrying traffic across the Microsoft Azure backbone instead of the internet. Below, virtual machines in a VNet can use an Azure Private Link private endpoint to connect to a specific SQL database as if it were part of the VNet, even with an NSG denying outbound traffic. The private endpoint makes it possible for traffic to flow from a private IP address to another private IP in the same VNet -- no internet traversal necessary.

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How are they similar?

As we mentioned, both types of endpoint enable VNet resources to reach other Azure resources without going over the internet. This brings a number of benefits, including improved security. In both cases, you can avoid some of the risks involved in exposing your VNet resources to the internet, such as data exfiltration and denial of service attacks. And you can have a network security group (NSG) lock down the VNet so outbound traffic is denied except to the target resource.


You also benefit from optimized routing. Since service traffic isn't competing with internet traffic, your service traffic can go through fewer hops and potentially reach its destination faster.


And with both service endpoints and private endpoints, you can simplify network architecture and maintenance -- no need to configure NAT or gateway devices, because source traffic never traverses the internet.

How are they different?

Service endpoints and private endpoints have a lot in common, but there are some important differences.


  • Public vs. private destination IP address: With service endpoints, you're still connecting to the target resource's public endpoint. This effectively extends the identity of the VNet to the target resource. With private endpoints, you're assigning the target resource a private IP address from the VNet, essentially bringing it into the network. The target resource's public IP address doesn't go away, but you can lock it down so all traffic from the internet is denied.
  • Cost: Service endpoints don't cost extra. Private endpoints are charged according to resource hours used and inbound/outbound data processed. (If you're using a private link service, where you use a private endpoint to connect consumer resources to your own service running behind a standard load balancer, there's no charge for the private link service -- just the private endpoint itself.)
  • Maintenance: Having a private endpoint at the destination comes with the added requirement of configuring DNS. Since Azure services have fully qualified domain names (FQDN) that automatically resolve to public IP addresses, DNS must be configured such that the public address resolves to the private IP of its private endpoint. If you have a custom DNS setup, you'll need to do some manual work to make everything work together.
  • On-premises support: Service endpoints do not support on-premises traffic because they can only be secured to virtual networks. However, private endpoints support traffic from on-premises via ExpressRoute, private peering, and VPN tunnels.
  • Granularity: Service resources are scoped to an entire service. For example, if you have a subnet with a service endpoint enabling access to a storage account, all resources in that subnet can access other storage accounts, too. To get around this, you can use a service endpoint policy to scope access to a single storage account (or all accounts in a region or subscription), but this is only supported for the Azure Storage service. In contrast, private endpoints can be scoped to a specific resource or sub-resource, and it's not limited to Azure Storage -- you'll find a full list of supported services here.
  • Availability: Private endpoints support more Azure services than service endpoints do, so the decision may come down to the service you're trying to secure. While Azure services such as Cosmos DB, Key Vault, and others work with both types of endpoints, some services can only implement private endpoints. So if you're using Azure Kubernetes Service or Azure Monitor, for example, the only available option is private endpoints. For a full list of what's supported, see the service endpoint and private endpoint documentation.

When should you use which?

Whether you use a service endpoint or private endpoint depends largely on the particulars of your use case.


  • If you want to be able to block all internet traffic to a target resource, use a private endpoint.
  • If you're dealing with traffic from on-premises, use a private endpoint.
  • If you want to secure a specific sub-resource to your VNet resources, use a private endpoint.
  • If you want to secure a specific storage account to your VNet resources, you can use a private endpoint, or a service endpoint with a service endpoint policy.
  • If you don't need a private IP address at the destination, service endpoints are considerably easier to create and maintain, and they don't require special DNS configuration.
  • And if cost is a concern, note that service endpoints are free.


Ultimately, as with all things network security, the endpoint type you choose is up to you and your specific use case.


Service endpoints and private endpoints can both reduce the risks associated with exposing virtual network resources and target resources to the internet, such as malicious actors bringing down your service or stealing sensitive data. The two types of endpoints have some differences, but each should be considered an important part of a cloud security engineer's toolkit and an effective way of implementing defense in depth.

As well as network security, you can shift-left to secure your cloud, read our guide to building security into your azure devops pipelines.

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